NOW Foods BetterStevia Organic Extract Powder provides pure, concentrated stevia extract from Stevia rebaudiana leaves — a zero-calorie natural sweetener derived from a South American herb that is 200-300 times sweeter than sugar. BetterStevia is USDA Certified Organic and extracts only the steviol glycosides responsible for sweetness, with a clean flavor profile that minimizes the bitter aftertaste that lower-quality stevia extracts often have. Stevia has no effect on blood glucose or insulin levels, making it appropriate for diabetics, low-carb and keto dieters, and anyone reducing sugar intake. NOW Foods' BetterStevia is non-GMO, vegan, Kosher, and free from artificial additives. As a concentrated powder, a tiny pinch (1/32 tsp) is equivalent to one teaspoon of sugar — making this 1 oz container an extremely economical, long-lasting sweetener choice.