Nature's Plus has been innovating in the supplement industry since 1973, pioneering the concept of naturally sourced, whole-food-based vitamins decades before it became a mainstream trend. Their Animal Parade children's chewables have been a beloved family staple for generations, offering comprehensive nutrition in fun, animal-shaped tablets that kids actually want to take. Nature's Plus is particularly known for their Hema-Plex iron formula — a unique iron supplement that includes cofactors necessary for proper iron absorption and utilization without causing the constipation common with other iron supplements. From Source of Life multivitamins to Spiru-Tein protein shakes and Gold Standard formulas, Nature's Plus brings decades of nutritional innovation to every supplement they produce.