NOW Foods XyliWhite Cinnafresh Toothpaste Gel delivers natural oral care protection in a warming, spicy cinnamon flavor — combining xylitol's active cavity-fighting properties with gentle cleansing agents free from fluoride, SLS, artificial colors, and synthetic preservatives. Xylitol is a scientifically validated non-fermentable sugar that starves Streptococcus mutans (the primary tooth decay bacteria) while stimulating saliva production and raising oral pH to support natural remineralization. The cinnamon flavor provides a clean, refreshing sensation that makes oral hygiene feel like a treat rather than a chore. NOW Foods' XyliWhite line has earned a loyal following among natural health consumers who want effective, fluoride-free oral care that actually works. Free from parabens, gluten, and dairy. 6.4 oz tube.