NOW Foods Organic Psyllium Husk Powder provides concentrated soluble fiber from certified organic Plantago ovata husks — the gold standard dietary fiber for cholesterol management, bowel regularity, and blood sugar stabilization. When psyllium husk mixes with water it forms a thick, viscous gel that slows digestion, feeds beneficial gut bacteria as a prebiotic, and creates a physical barrier that reduces the absorption of dietary cholesterol and glucose. The FDA has authorized a qualified health claim linking psyllium soluble fiber to reduced risk of heart disease. NOW Foods uses certified organic psyllium and provides it in powder form for easy mixing into water, juice, or smoothies. At 12 oz, this size offers significant value for those who use psyllium daily for ongoing digestive and cardiovascular support.